Part 1: Creating and Managing Your Brand
20 September 2014 | 2pm to 5pm
5 Harper Road #02-01 (next to Tai Seng MRT)
What personal branding is, and isn't
The importance of personal branding
Mechanics of branding
Principles of branding
Components of branding
How to build a clear brand strategy
Brand positioning
Brand vision and promise
Brand values
Brand essence
Brand personality
Brand architecture
Brand voice
Brand alignment and resonance
Brand application
Brand performance and equity
How to create your personal brand statement
Brand congruence and managing your personal brand