What You Will Get From This Session:

• Get the truth about personal branding, how it works and why it is important

• Discover your authentic personal brand

• Have practical personal branding takeaways that you can implement straightaway

• Share and learn in a community that supports your growth and transformation

Have you thought of branding yourself but have issues creating and maintaining your personal brand? Or perhaps you are asking, “Should I even brand myself at all?”

There are many opinions about personal branding. Some people say you need to have a brand to stand out. Some people say that personal branding pigeonholes you and it’s not advisable to brand yourself. Who do you listen to and what is right? What is the truth about personal branding and how does it work? 

Or maybe you have some ideas of how to brand yourself but think that personal branding takes too much time, energy and effort. Many people burn out in maintaining a facade which they want others to see, structuring their personal lives to show a carefully crafted image on social media. So what do you need to know to have a long-term personal branding strategy for yourself?

Adding on to the challenges of personal branding, strategies keep changing. With the rise of work from home, increased use of digital media and flexible working locations, personal branding has changed over the years. Gone are the days where a polished professional style works – these days people desire a human touch. Videos shot from a selfie stick are deemed to be just as good (or even better) than professionally shot videos. How do you brand yourself amidst these changing trends?

In this practical session, get answers to the burning questions you have about personal branding. Learn how to adapt timeless principles of personal branding to our changing times. Discover your authentic personal brand and how you can brand yourself for the long-run. Uncover your voice and communicate your value to the people who matter to you.

What you will get:

• Discover your strengths and unique attributes and how to communicate them

• Come up with stories and examples that communicate your brand

• Watch out for incongruences in the way you come across to your audience

• Apply the principles of personal branding that are relevant in these changing times